Digital Transformation in Financial Services
Measure payment funnel economics
An authorization improvement sounds good. How many more orders actually settle?
Measure each stage on a consistent cohort. Approval improvements only add value when payments reach capture and settlement.
End-to-end settlement rate = settled transactions ÷ eligible checkout attempts
9,000 ÷ 10,000 = 90% approval and 8,550 ÷ 9,000 = 95% post-approval settlement. Multiply for 85.5%.
Of 10,000 attempts, 9,000 are approved. Of those, 8,550 are captured and settle. End-to-end rate is 85.5%.
9,000 ÷ 10,000 = 90% approval and 8,550 ÷ 9,000 = 95% post-approval settlement. Multiply for 85.5%.
Approval rises to 92%, with 95% of approvals settling. What is end-to-end conversion?